Reset Expectations

January 10th, 2012

By Steve Churm, OCMETRO.COM

“One of the most accomplished and admired women of the past quarter century in Orange County business circles said it best. Standing before family and friends in a gathering of power and influence, she was being honored for a career of milestones, both professional and philanthropic.

This was a retirement celebration for First Foundation’s Victoria Collins. Collins never uttered the “r” word.” Instead, she announced she was “resetting” her life, a clever spin on announcing she is shifting gears but has no plans to stand still. She’s moving forward, because that is what successful humans do.

Collins is right, you know. No matter where we are on life’s journey, or how the stock market finishes at the closing bell, or what zip code we live in, we must keep moving forward. On the most basic level, it’s what separates us from other life forms. We have the choice to become petrified, frozen in one place. Or we can reset our thinking and chart a course of change, personally and as a society. We are two years into the second decade of the 21st century, the most advanced and accelerated moment of change in world history. But many still deny the permanent arrival of the “new normal”. They are drifting emotionally in the end trail of failed economic expectations.

We all know that the financial pain of recent years has been real in nearly every neighborhood. Foreclosures, pink slips and dreams of a secure future were dashed, and the fallout is not over. But we can hasten its end by digging deep into our attitudinal vaults and making a large withdrawal. We must decide right now – individually and collectively – that we still have the greatest opportunities of any people on the globe, if we retrofit our mindsets and go after it.

As Richard K. Davis, president and CEO of U.S. Bankcorp, told nearly 1,000 Orange County business leaders last October, “We all know it is raining outside. You can either stand there and get wet or grab an umbrella and start walking.” My generation, the Baby Boomers, seems most shell-shocked by the economic sonic booms that have shaken our confidence. Denial, followed by a slow, painful acceptance of an economic reality gone wildly wrong, has left many peers in a zone of uncertainty. Their outlook has gone bust.

But I sense genuine hope. A question posed recently at a family dinner with five aspiring careerists brought forth a healthy serving of optimism. When asked about their mood, considering the state of the economy and the lack of decisive political leadership on almost every level, they were surprisingly bullish. The depiction of a self-entitled generation of restless and resentful young adults soured by high unemployment, rising consumer prices and foreign competitors was nowhere on their radar screens. They talked about feeling lucky to have jobs, controlling their futures and being successful in a world made easier and more connected by technology. Nobody was complaining; rather, they were plotting the decades ahead.

In fact, those young professionals were doing something even more important. They were helping me do exactly what my friend Victoria Collins and the rest of us need to do in the weeks and months ahead: Reset our perspectives and priorities. It’s time to stop looking in the rear view mirror, and see the vast horizon in the years to come.” schurm@churmmedia.com; @SteveChurm

Victoria Collins, Ph.D., CFP®

November 10th, 2010

Dr. Collins has been with First Foundation Advisors since its inception in 1990. With almost three decades of experience in financial planning and investment management, she brings unique expertise to the firm. Working with individuals and families, she helps them define goals, identify risks and develop a comprehensive plan to reach their goals. Dr. Collins works closely with her senior level colleagues to evaluate opportunities and implement strategic directives for the firm as a whole.

Victoria Collins

Dr. Collins has been named among the Nation’s 100 Most Exclusive Wealth Advisors by Robb Report Worth Magazine and for six consecutive years among the 250 Best Financial Advisors in the USA (Worth Magazine), She was honored with the Orange County Business Journal’s Outstanding Women in Business Award. Dr. Collins is a well-known lecturer, speaker and writer.

Dr. Collins has authored or co-authored six books on financial planning, and her latest book is “Best Intentions, Ensuring that Your Estate Plan Delivers Both Wealth and Wisdom”. She has been interviewed on major radio and TV shows including Good Morning America, Bloomberg; CNBC, MSNBC and CBS’s news affiliates and in publications such as The Wall Street Journal, USA Today, Money, Business Week, Investor’s Business Daily, The Los Angeles Times, The New York Times and The Orange County Register. Dr. Collins co-hosted the 13-part PBS special, “The Financial Advisors”.

Dr. Collins is a Trustee on the Foundation Board of the University of California, Irvine, serves on the Dean’s Advisory Board for the Paul Merage School of Business and is a member of its Center for Investment and Wealth Management. She is a founding member of United Way’s Women’s Philanthropy Fund and a founding member of WISE. Dr. Collins serves on the Board of Human Options, and is a supporter of Girls, Inc. and the Orange County Community Foundation.

Dr. Collins received her Ph.D. in Cognitive Psychology from the University of California, Berkeley, her Bachelor’s Degree from San Diego State University and MA from St. Mary’s College where she later served on the faculty and taught statistics and research methodology in its graduate school.

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